Information overload" is a term popularized by Alvin Toffler that refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information.The term itself is mentioned in a 1964 book by Bertram Gross, The Managing of Organizations
The term and concept precede the Internet. Toffler's explanation of it in his bestselling book presents information overload as the Information Age's version of sensory overload, a term that had been introduced in the 1950s. Sensory overload was thought to cause disorientation and lack of responsiveness. Toffler posited information overload as having the same sorts of effects, but on the higher cognitive functions, writing: "When the individual is plunged into a fast and irregularly changing situation, or a novelty-loaded context ... his predictive accuracy plummets. He can no longer make the reasonably correct assessments on which rational behavior is dependent."
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